SEO, which means search engine optimization, is something you can learn how to do all by yourself and go on to do very well in the SERPS. If you have the desire to use search marketing, which means SEO, then just make a decision about it and proceed with confidence. So then of course it all comes down to you and your desire to succeed in a rather good way as it can be a lucrative venture. SEO requires a deep commitment from anyone who does it, and if that describes you then great. You will need to take the initiative and you have; so let's move forward with a discussion about intro level SEO.
Initially, your site will be very far off the radar, but in a short while you will need to start looking for your position and then know it. Of course you have to do backlinking preferably every day - yes, every single day you should do something. As you continue with your backlinking campaign, your site will eventually settle out somewhere, and then keep up the off-page SEO work. This is all really pretty cut and dry because you have to keep up the effort to get to the top and then stay there.
If you value your time, then you will choose those backlinks that will give you the biggest bang for your buck - and think authority sites. The best thing we can tell you here is to pay close attention to your backlinking campaign because you will rank higher, and easier, with good ones. You may have a hard time getting authority sites to backlink to you, but there are ways to get high PR links. So if you're not going to take it seriously, then it's obvious that you won't get the results that you want.
Sitemaps are so important that blogs have a plugin for them, and just know that they will give you SEO points. What this little code does is helps out the search engine spiders when they crawl your site, and it actually helps your pages to get properly indexed. You will likely be using a blog platform such as Wordpress, and there is a great sitemap plugin available. There really is no question about the importance of doing this, and it is totally simple to set up. So take this as a crucial step that shouldn't be ignored at any cost. Doing SEO is really not a lot of fun, and that is why so many people choose to outsource it. You know about algorithm changes, and that makes it necessary to know what is happening in your industry. So if you can get along with these two factors, then you will not only rank well, but maintain it. There are certain areas of SEO that don't really need much of expertise, but they do require you to keep an eye on them. Remember that you just need to get in the habit of building your business each day, and then one day it will be something.
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