Virginia Search Engine Optimization

Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. As you can imagine, all kinds of things can go very wrong when you are just getting started or you do not follow proper procedures. We will tell you right now that if you try to shave corners off and fail to learn, then you are quite simply setting yourself up for bad news. Just hold off on starting your site until you know what you need to do - you will avoid a do-over. So with that we will take it from the bottom, first, with some foundation laying.

We know you have seen Flash used on some sites, it is still around, but never forget that Flash and SEO mix as well as oil and water - stay away from Flash if you want to do SEO. If you have it then you will have to work a lot harder for your ranking effort. Search engine spiders cannot read Flash, and therefore pages that are built in it don't rank well, so it's better to stick to the plain old HTML page that is readable. Generally speaking, there is really no absolute need for it unless you have Flash movies, but then there are other formats.

Don't ignore the importance of internal link building because linking back to your own content can give you a huge boost in the search engines. If you want to see how it is done, then head over to Wikipedia and look at what they do. We recommend you get a good SEO ebook or course, and make sure it talks about internal linking. The more internal links you're able to create, the better it is.

Stay away from blackhat SEO because it will get you nowhere because your aim is to build a long term business here, rather than aiming for short term goals. We respect peoples' rights to choose what they want to do with their marketing, but we do not support or recommend blackhat activities.

Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it.

Some people and places are better for discovering more about SEO than others, so do your due diligence. Nothing else really matters at all if your SEO is not effective, and you just do not know what you are doing.

Another thing is you cannot be averse to learning because that is the foundation for all of this. Once you begin with this area, then you will just need to get to a point where it is just cruising along very smoothly. Once you decide to do SEO, then take it one step at a time and do not lose faith in the process.

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